Public Education, Marketing, and Consumer Action: The Multi-Party Programs of Connecticut and Pennsylvania
Date Published |
09/2002
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Publication Type | Case Study
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Abstract |
A number of state clean energy funds have begun to explore and implement public education and marketing campaigns for renewable energy. While the purpose of these campaigns is clear – to motivate electricity customers to purchase renewable energy – they have often faced mixed and sometimes unclear results. Two specific renewable energy public education programs in the U.S. have broad coalition funding: The Smart Power Project in Connecticut and the Mid-Atlantic Renewable Energy Coalition (MAREC) program in Pennsylvania. The Smart Power Project is funded at $1.4 million per year, while MAREC has attracted $881,000 of initial funding. This case examines the features, benefits, and challenges of these coalition-based efforts in public education. Innovative Features
Results
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Secondary Title |
Case Studies of State Support for Renewable Energy
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Year of Publication |
2002
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Pagination |
6
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Publisher |
LBNL
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Place Published |
Berkeley
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Research Areas | |
File(s) | |
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