@misc{21788, author = {Roger Clark and Mark Bolinger and Ryan H Wiser}, title = {Public Education, Marketing, and Consumer Action: The Multi-Party Programs of Connecticut and Pennsylvania}, abstract = {

A number of state clean energy funds have begun to explore and implement public education and marketing campaigns for renewable energy. While the purpose of these campaigns is clear – to motivate electricity customers to purchase renewable energy – they have often faced mixed and sometimes unclear results. Two specific renewable energy public education programs in the U.S. have broad coalition funding: The Smart Power Project in Connecticut and the Mid-Atlantic Renewable Energy Coalition (MAREC) program in Pennsylvania. The Smart Power Project is funded at $1.4 million per year, while MAREC has attracted $881,000 of initial funding. This case examines the features, benefits, and challenges of these coalition-based efforts in public education. Innovative Features

Results

}, year = {2002}, journal = {Case Studies of State Support for Renewable Energy}, pages = {6}, month = {09/2002}, publisher = {LBNL}, address = {Berkeley}, }