Contractor Sales Training: Providing the Skills Necessary to Sell Comprehensive Home Energy Upgrades

Many comprehensive home energy efficiency programs rely on contractors as the customer-facing "front line" to sell energy improvements. Adding sales skills to contractors' existing technical expertise is key to converting more assessments into comprehensive home energy upgrades. Leading programs recognize the need to support contractors with sales and business training to help them succeed and to support the growth of the home performance industry for the long term. A number of contractor sales training efforts are emerging, including some programs that are seeing encouraging early results.