TY - GEN
KW - Energy Markets and Policy Department
KW - Energy Analysis and Environmental Impacts Division
KW - Contractor sales training
KW - Home energy upgrades
KW - Workforce development
AU - Megan A Billingsley
AU - Elizabeth Stuart
AB - <p>Many comprehensive home energy efficiency programs rely on contractors as the customer-facing "front line" to sell energy improvements. Adding sales skills to contractors' existing technical expertise is key to converting more assessments into comprehensive home energy upgrades. Leading programs recognize the need to support contractors with sales and business training to help them succeed and to support the growth of the home performance industry for the long term. A number of contractor sales training efforts are emerging, including some programs that are seeing encouraging early results.</p>
BT - Clean Energy Program Policy Brief
C2 - LBNL-5066E
CY - Berkeley
DA - 08/2011
N2 - <p>Many comprehensive home energy efficiency programs rely on contractors as the customer-facing "front line" to sell energy improvements. Adding sales skills to contractors' existing technical expertise is key to converting more assessments into comprehensive home energy upgrades. Leading programs recognize the need to support contractors with sales and business training to help them succeed and to support the growth of the home performance industry for the long term. A number of contractor sales training efforts are emerging, including some programs that are seeing encouraging early results.</p>
PB - LBNL
PP - Berkeley
PY - 2011
EP - 5
T2 - Clean Energy Program Policy Brief
TI - Contractor Sales Training: Providing the Skills Necessary to Sell Comprehensive Home Energy Upgrades
ER -