Using Customer Credits to Stimulate Green Power Sales in California, Rhode Island, and New York
Date Published |
09/2002
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Publication Type | Case Study
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Abstract |
Several clean energy funds have taken an interest in encouraging the development of the green power market. The idea of providing a "customer credit" to green power marketers originated in California. With a customer credit, a state clean energy fund pays the green power purchaser (or more realistically, marketer) a per-customer or per-kWh incentive for each green power sale. California's program involves a simple ¢/kWh credit (up to a maximum of 1.5¢/kWh) to green power customers for each kWh of eligible renewable energy purchased. Learning from California's experience, Rhode Island and New York have also begun to experiment with modified customer credit programs that offer alternative incentive structures. This case describes the program design, results, and lessons learned from all three programs. Innovative Features The idea of stimulating voluntary customer demand for renewable energy is innovative in itself. The use of per-kWh or per-customer sign-up bonuses to encourage such demand has only recently developed. Rhode Island and New York observed some of the problems encountered in California, and have created programs that:
Results
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Secondary Title |
Case Studies of State Support for Renewable Energy
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Year of Publication |
2002
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Pagination |
7
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Publisher |
LBNL
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Place Published |
Berkeley
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File(s) | |
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