@proceedings{55574,
  author = {Philip Coleman},
  title = {Reducing {\textquoteleft}Search Cost{\textquoteright} and Risk in Energy-efficiency Investments: Two Success Stories},
  abstract = {<p>This paper focuses on two compelling arguments made in the literature regarding the efficiency gap: first, that consumers face significant transaction costs related to searching for and analyzing information on prospective energy-saving investments; and second, that even well-informed consumers still rationally perceive substantial risks -higher risks than with most financial investments - in making these purchases. Two case studies of efforts to promote governmental energy-efficiency investment are presented. One is a volume-purchase of LED traffic lights by the city of Philadelphia, and the other an information dissemination program aimed at federal purchasers by the U.S. Department of Energy{\textquoteright}s Federal Energy Management Program. This paper asserts that these programs have been successful because they reduce the two market barriers of high "search cost" and high perceived risks.</p>},
  year = {1998},
  booktitle = {1998 ACEEE Summer Study on Energy Efficiency in Buildings},
  journal = {1998 ACEEE Summer Study on Energy Efficiency in Buildings},
  series = {1998 ACEEE Summer Study on Energy Efficiency in Buildings},
  volume = {4},
  pages = {91-98},
  month = {01/1998},
}